Kebanyakan epik atau hikayat menceritakan tentang kebesaran sultan atau raja dan kesetiaan rakyat terhadap raja-raja Melayu. Persepsi kesetiaan masyarakat Melayu tradisional terhadap raja atau sultan jelas dapat dilihat dalam karya-karya sastera tradisional seperti Hikayat Hang Tuah, Sejarah Melayu, dan lain-lain. Taat dan setia kepada Raja sudah bertapak kukuh dalam jiwa dan kehidupan seharian mereka. They love the illustrated books, cartoons, comics, movies and others on Pak Pandir, Pak Belalang, Singapura Dilanggar Todak, Puteri GunungĪbstrak Kesultanan Melayu merupakan satu identiti penting bagi masyarakat Melayu tradisional. Stories about animals, fantasy and legends are popular with them. Though physically weak, they are spiritually, emotionally and imaginatively strong. Only by making the books interesting, relevant and acceptable to them, Malay hikayat can hope to live on.
To make them interesting, relevant and acceptable to young readers, publishers must recognize the twin purposes of instruction and delight that have long been accepted as the primary goals of books for children and the fact that they are important and form a distinctive category of readers with separate needs and interests. Though Malay hikayat are considered important, they are not interesting. Thus, new ways and outlets have to search. What to do to whet reading habits, especially among the young? What are the options in store in book publishing? What can publishing experts predict? What can we say how to whet reading habit? We know that without reader, more publishers will wind up their business. The interest in reading printed books has tapered off in this digital age as shown by reports of continual loss from many book publishers over the years.
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