Around this time, Winx Club 's popularity attracted the attention of the American media company Viacom, owner of Nickelodeon. He chose to continue the story for a fourth season in 2009. Iginio Straffi initially outlined the show's plot to last three seasons. It premiered on 28 January 2004, becoming a ratings success in Italy and on Nickelodeon networks internationally. The series uses a serial format that has an ongoing storyline. The main character is a fairy warrior named Bloom, who enrolls at Alfea College to train and hone her skills. The show is set in a magical universe that is inhabited by fairies, witches, and other mythical creatures.
It was created by Italian animator Iginio Straffi. Winx Club is an animated series co-produced by Rainbow SpA and later Nickelodeon.
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